Recruitment Partner for Growing Businesses
The Right Hire Can Change Your Business.
Let’s Make Sure You Get It Right.
Recruitment that starts with what your business actually needs. Then finds the right person for a fixed fee, not a percentage of their salary.
Recruit to Grow™ takes care of the whole recruitment process.
So you spend less time recruiting, avoid costly hiring mistakes, and get the right person into your business to grow.
Save time. Save money. Hire better.
You don’t need to have the role completely figured out yet.
Nicola Anderson
Founder & CEO, Capacity to Grow
Business Growth & People Partner
25+ Years Building Teams
Recruited 200+ Roles
Led Teams of 150+
Recruit the Person Your Business Really Needs.
When you’re making a new hire, you’re not simply filling a vacancy. You’re adding another £40k, £50k, £70k+ a year to the cost of running your business. Getting clear on what the business actually needs has to come first.
I understand what it takes to grow a business and how important the right people are to making that happen.
I’ve spent 25+ years building and leading teams, and I still work directly with owners of growing businesses today. I understand where businesses get stretched, what keeps pulling the owner back into the day-to-day and where the right hire can make the biggest difference.
That’s why I approach recruitment differently.
FIXED FEE.
NOT A PERCENTAGE
Traditional agency fees typically increase with the salary.
With Recruit to Grow™ the fee is based on the level of the role and agreed upfront.
You know what it will cost before we start.
START WITH THE BUSINESS.
NOT THE VACANCY
Rather than simply starting with a vacancy, I look at your business, your team and what you’re trying to achieve.
So we recruit the person your business actually needs, not just fill the vacancy you thought you had.
THE WHOLE PROCESS.
TAKEN CARE OF
I define the role, create the advert, manage applications, screen and interview candidates and give you a carefully assessed shortlist.
You spend your time meeting people genuinely worth meeting.
How Recruit to Grow™ Works
Three stages. One complete recruitment process.
01
Get the Role Right
We get clear on what the business actually needs, what this person needs to own and what success in the role looks like. I then create the role, job description and advert to attract the right people.
The aim isn't to attract lots of applicants. It's to attract the right ones.
02
Find the Right People
I advertise the role, review every application and personally interview the strongest candidates. You receive a carefully selected shortlist with my assessment of each person and what to explore further at interview.
You only spend your time meeting candidates I genuinely believe could be right for you.
03
Make the Right Hire
I support you through the interviews, assessment, final selection and offer so you can make the appointment with confidence.
Finding great candidates is one thing. Making the right appointment is what matters.
Fixed-Fee Recruitment. So You Know What You’ll Pay Before We Start.
One agreed fee. No percentage of salary. No surprise fee at the end.
Your fee is based on the level of role you’re recruiting for. Whichever applies, you get the complete Recruit to Grow™ process from defining what the business needs through to making the appointment.
Recruiting regularly? Ask about my ongoing Recruitment Partnership.
To put that into perspective…
A traditional recruitment agency charging 20% on a £50,000 hire would cost £10,000 + VAT.
With Recruit to Grow™ it's £4,000 + VAT.
That’s potentially £6,000 saved on one hire. And the difference isn’t just the fee.
I work with you from defining the role properly, through candidate screening and assessment, to the final interview, offer and appointment.
Save time. Make a better-informed hiring decision. And potentially save thousands in recruitment fees.
Ready to talk about your next hire?
You don’t need to have the role completely figured out yet.
The People Your Business Really Needs
Recruit to Grow™ is designed for those important hires that create capacity, strengthen your team or help the business move to its next stage.
Operations & General Management
Operations Managers, General Managers and Operations Directors who can take ownership of the day-to-day and reduce how much needs to come through you.
Commercial & Sales Management
Sales Managers, Heads of Sales, Commercial Managers and Business Development Managers who can take ownership of revenue and commercial growth.
Management & Leadership
Finance Managers, Heads of Department, Directors and other key management roles that strengthen the team around you.
Business Support
Sometimes the person who creates the most capacity isn’t the most senior. The right Executive Assistant, Business Manager or Office Manager can completely change what you and your team are able to get done.
The job title or salary isn't what qualifies the role. The difference that person will make to your business does.
There Is a Better Way to Recruit.
Traditional recruitment is usually built around filling a vacancy and charging a percentage of salary.
Recruit to Grow™ starts with the business and supports you through the whole hiring decision.
Traditional Recruitment
Fee based on a percentage of salary
Starts with the vacancy, not the business need
Limited support defining the role
Candidates sourced
You only see the candidates put forward
You spend valuable time reviewing and assessing candidates
CVs submitted for you to review
You handle much of the assessment and interviewing
Support often ends once the candidate is placed
Recruit to Grow™
Clear fixed fee agreed upfront
We work out what the business actually needs
Role, advert and candidate strategy created
Every application reviewed
I handle the applications, screening and initial interviews
Strongest candidates personally screened
Carefully selected shortlist with my assessment
Interview and selection support
Offer and onboarding support
More support. A better-informed hiring decision. And potentially thousands saved in recruitment fees.
Recruit to Grow™ probably isn’t right if you’re looking for volume recruitment or simply need someone to source candidates for a highly technical or specialist vacancy. I’m deliberately focused on the hires where understanding the business, the role and the person really matters.
What Getting Recruitment Right Really Looks Like
Sometimes the right decision is not to recruit.
The founder of a busy M&E company came to me convinced he needed an Operations Manager. And I could see why, he was working ridiculous hours, everything was coming back to him and he desperately needed to get out of the day-to-day.
But when we got underneath the business, recruitment wasn’t the first problem he needed to solve.
The business had grown quickly, cash flow was under significant pressure and adding another salary risked making things worse.
So I told him not to recruit.
Instead, I told him to get clear on the numbers, sort the immediate cash-flow pressures and get the business onto a more stable footing first. Then we could decide whether an Operations Manager really was the right next hire.
Because sometimes the best recruitment decision you can make is not to recruit yet.
When recruitment is the right answer, it can change more than the business.
A business owner I work with had bought a home interiors business and was working hard to grow it, but far too much still depended on him. When a key member of his team resigned, he was questioning whether he wanted to carry on.
Simply replacing that person wasn’t going to solve the problem.
So we stepped back, looked at where the business was the most profitable and restructured the team around where the greatest opportunity for growth was.
Recruitment became part of the solution, and I’ve now recruited three roles for his business.
Now the team has greater ownership, the business is growing again and he can take proper time away with his family without everything falling apart, which he hadn't been able to do for two years before we started working together.
That’s the difference. I’m not here to fill vacancies. I’m here to help you make the right decision for your business.
If recruitment is the right answer, I’ll help you make the hire. If it isn’t, I WILL tell you.
You don’t need to have the role completely figured out yet.
Recruitment, Backed by Real Business Experience.
25+ years building teams. 200+ roles recruited. Business Owners who come back for their next hire.
I’m Not a Recruitment Agent.
I’m a Business Growth & Recruitment Partner.
I’ve spent more than 25 years building, leading and developing teams in growing businesses. I’ve led teams of more than 150 people and recruited more than 200 roles in that time.
But it’s the work I still do inside growing businesses today that really shapes how I recruit.
Through Capacity to Grow™, I work directly with business owners on the challenges that come with growth where the business is stretched, how the team needs to evolve, where leadership needs strengthening and what keeps pulling the founder back into the day-to-day.
So when I recruit for you, I’m looking at the hire in the context of the whole business.
I’ll get to know you, your business and your team properly. I’ll ask the questions others might not, challenge you if I think you’re recruiting the wrong role, and I’ll be straight with you about the candidates I put in front of you.
Because for me, this isn’t just about filling a vacancy. It’s about finding the right person to help you build a better business.
“I’m not just looking for someone who can do the job. I’m looking for the person your business actually needs.”
What my Clients Say
I’ve helped recruit and build teams across a wide range of businesses. Here’s what some of them have to say about working with me.
Nicola has been instrumental in supporting our growth over the past year, particularly in recruiting senior management and executive-level roles. Her involvement went far beyond typical recruitment support.... from shaping and refining job descriptions, through profiling, interviewing, and shortlisting, to final-stage interviews and a smooth onboarding process. What sets Nicola apart is her ability to truly understand the business, the culture, and the calibre of leadership required, then translate that into consistently high-quality candidates being placed. If there were such a thing as a turnkey solution for senior management and executive recruitment, Nicola would be it.
Nicola has been amazing in helping me develop my team and find new team members that have the correct skills to develop the business, so I can focus on growing and improving my business. I’d highly recommend working with Nicola.
Nicola came into our company like a breath of fresh air; we were recruiting for an important and senior position but our process had stalled. Nicola picked up the challenge, quickly identified what needed to be done and was instrumental in finding us the perfect candidate. Since then she has successfully helped us with a number of recruitment exercises, as well as providing valuable input on strategic and business planning issues. She is professional, extremely competent and an absolute joy to work with. I can’t recommend her highly enough!
I highly recommend Nicola for her expertise in recruitment, coaching, and sales. She has helped us hire outstanding candidates through a thorough and well-structured recruitment process. Nicola also brings valuable experience in building and managing sales teams, which further strengthens her impact. She is a true professional who can consistently add value to any team or organisation.
We had a tight deadline to find a new member of staff, and Nicola pulled it off effortlessly! She is great to work with with her super can-do attitude, extensive knowledge of the recruitment process, and much more. She has found us a great new member for our team, and we will certainly be back for more projects working with Nicola in the future.
I have had the privilege of working with Nicola on several occasions and I have seen firsthand how dedicated and hardworking she is. Her focus and attention to detail means she is always delivering above and beyond and it is ingrained into her DNA! If you are lucky enough to work with her then grab it with both hands.
Before You Commit to the Next Salary...
Let’s be Sure it's the Right Hire
Not completely sure who you need? That's fine. In fact, that's often the best place for us to start.
Before you add another £40k, £50k or £70k to your payroll, or agree to a percentage-based agency fee, let's have a conversation.
Tell me what's happening in your business and who you think you need. We’ll work it out from there.
Frequently Asked Questions
Why should I use Recruit to Grow™?
Because recruitment takes time, and getting the wrong person can cost far more than the recruitment fee.
I take the process off your plate, from working out who the business actually needs through to screening candidates and supporting you with the final appointment. You only spend your time on the people I genuinely believe are worth meeting.
And because Recruit to Grow™ is fixed-fee rather than percentage-based, you could save thousands compared with traditional agency fees.
How much does Recruit to Grow™ cost?
Recruit to Grow™ is fixed-fee recruitment, with the fee based on the level of the role:
Team roles, salaries up to £40k — £3,500 + VAT
Management roles, £40k–£65k — £4,000 + VAT
Leadership roles, £65k–£100k+ — £5,000 + VAT
Your fee is agreed before we start. No percentage of salary and no unexpected placement fee.
Do I have to pay the full fee upfront?
No. Your fee is phased across the three stages of Recruit to Grow™, so you pay as the recruitment progresses rather than paying the full amount upfront.
What if I’m not completely sure who I need?
That’s often the best place for us to start.
You might know you need more capacity, stronger management or someone to take ownership of part of the business without knowing exactly what the role should be.
Before we recruit, I’ll help you work out what the business actually needs and build the role around that.
What if we decide I don’t need to recruit?
Then I’ll tell you.
Sometimes we discover that responsibilities need restructuring, someone already in the business could step up, or there’s another way to create the capacity you need.
If we complete the initial recruitment planning work and decide not to proceed with recruitment, the fee for that work is £750 + VAT and we stop there.
How is Recruit to Grow™ different from a recruitment agency?
I start with your business, not the vacancy.
I help you work out who you really need, define the role, manage the recruitment process, screen the strongest candidates and support you through the interviews, selection and appointment.
You get a carefully selected shortlist rather than a pile of CVs, and because I charge a fixed fee rather than a percentage of salary, the saving can be significant.
What types of roles can you help me recruit?
I focus on important hires that will make a meaningful difference to how your business operates and grows.
That includes key business support roles, operations, commercial and sales management, general management, heads of department and senior leadership.
Recruit to Grow™ isn’t designed for volume recruitment or highly specialist technical vacancies where the main requirement is simply finding candidates.
What if we don’t find the right person?
I won’t encourage you to appoint someone simply because we’ve reached the end of a recruitment process.
The objective is the right person, not the quickest placement. If the candidates aren’t right, we’ll look at what we’ve learned, review the approach and agree the best next step.
